The Head Health Initiative is a four-year, $60 million collaboration between the NFL, GE and Under Armour that is seeking to better deal with the all-to-common problem of brain injuries amongst NFL players. The initiative consists of three different innovation challenges that call on companies or individuals to create designs that will either diagnosis or […]
New York, NY – As “Concussion” is set to be in the theaters at the end of the month, the dark cloud of players health looms ominously over the league. Concussions are without a doubt the biggest issue facing the NFL presently. Of course, the NFL is not sitting idly by as their player’s long […]
Under Armour may have yet again outdone itself with its release of a football uniform which is claimed to be “ungrabbable”. The Maryland Terrapins were provided with a uniform made of the new garment for testing, while Notre Dame, Auburn, Utah and Cincinnati will all wear it in the upcoming season. It is being called […]
Yesterday, Adidas acquired Austrian fitness company Runtastic, becoming the latest purchase of the Adidas Group and the only brand in the Adidas Group that does not pertain to sports apparel or equipment. Adidas’ break into the fitness industry cost them around $240 million. It appears that Adidas is attempting to answer the fitness app empire that Under Armour has recently amassed. […]
Under Armour’s stated mission is “to make all athletes better through passion, design, and the relentless pursuit of innovation.” Recently, the company has been in the news for its digital acquisitions rather than its traditional apparel advancements. With a new technology division, Connected Fitness, based in Austin, Texas, UA claims to offer “the largest connected […]
