Steph Curry and Damian Lillard are two of the NBA’s elite point guards. Each of them have their own unique skill set that make them dynamic. For Curry, his endless range puts fear in the hearts of defenders. At a moment’s notice, he could pull up from anywhere beyond the arc and put three points […]
Sporting retailer Under Armour added a little bit of insult to injury to its competitors last week, a day after the quickly growing sporting brand went on a bit of a shopping spree. Under Armour’s 2014 fourth quarter exceeded 2013’s figures by 31 percent, marking 19 consecutive quarters of 20 percent growth or more. The […]
On Tuesday at CES 2015, Under Armour announced UA Record, a personalized health and fitness platform that aims to make achieving fitness goals a little easier and more community-oriented. UA Record, which is now available for download on the App Store or from the Google Play™ store, uses digital fitness-tracking tools that connects users to their social networks and creates a […]
2014 was a landmark year for technology in sports. The Super Bowl reached its largest digital audience ever. The Sochi Winter Olympics displayed innovative new technology at every hairpin, half-melted turn. And the FIFA World Cup set a precedent for the global sport of soccer by putting technology at the forefront of the game on […]
Engagement. It’s a seemingly catch-all term that, no doubt, has increased in usage 1000 percent or more in the last few years. But it means different things to different organizations and different people with, well, different goals. Broadly speaking, social media engagement is defined by any intentional action taken with a post–a like, a comment, […]
