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Beats by Dre Before Apple: Headphones Playing Sports

“Fuck sneakers. Let’s sell speakers.” This infamous remark sparked the epiphany behind building Beats Electronics. Music mogul Jimmy Iovine simply took a stroll down a California beach one day and serendipitously bumped into Dr. Dre several years ago. Dr. Dre discussed with Iovine that his lawyer stressed to him to consider giving his likeness for […]

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