[INFOGRAPHIC] NCAA March Madness Live’s Second-Screen Success
Florida Gulf Coast’s #DunkCity and Wichita State’s Final Four appearance have surely taken the nation by storm these last few weeks. Both Cinderella runs benefited from the advances in technology, be it social media and mobile. George Mason’s historic trip in 2006 seems like a distant memory that one has to check YouTube for any remnants. I’m sure they wish their Big Dance story was talked about then through the sundry of outlets available at that time. In fact, Twitter’s Founder, Jack Dorsey, sent out his first tweet during March Madness seven years ago and now half of the 165 million users access the platform via mobile; and there’s about 3 billion more mobile phones by comparison today as noted...