BRADENTON, Fla. — Gatorade is scheduled to start commercializing its Gx sports fuel customization platform in the first half of 2017, rolling out its 30 oz. squeeze bottles and pods filled with colorful Gatorade formulas to consumers. When customers start using personalized Gatorade concentrated formulas in pods and squeeze bottles with integrated pod piercers, it […]
One of the greatest skillsets an athlete can have is the ability to make swift, precise movements in the heat of the moment. These skillsets are often natural athletic gifts, but they can also be learned and honed. This is where a company called Dynavision operates. For over 20 years, Dynavision has worked to be […]
Playoff time in any sport is where success is truly measured, and the point in time where every game matters. Perhaps nothing draws as much attention for as long of a window of time as NCAA’s March Madness. What is often overlooked at this point is that playoffs are when a year’s worth of work […]
3D Printing powerhouse Stratasys Direct Manufacturing has collaborated with DanaMed to develop a potentially life-changing tool to revolutionize the long and unenviable process of ACL reconstruction. DanaMed Inc.’s 3D Printed Pathfinder has been described by BusinessWire as the “medical breakthrough high-performance athletes have been waiting for.” The Pathfinder is a biocompatible device that will enable […]
Do athletes truly understand their hydration as well as they should? Probably not. Gatorade thinks there’s room for improvement. After consulting with Smart Design and the Gatorade Sport Science Institute on innovation and blueprints, Gatorade launched the first smart cap, to monitor an athlete’s hydration. From sodium and electrolyte deficiency to sweat production, Gatorade’s turbine censored smart […]
