As another weak quarterly earnings report sends Twitter’s stock plunging, the company is attempting to assuage investor fears by playing up its 24/7 sports coverage as a last-ditch effort to grow its user base following the loss of Thursday Night Football to Amazon. Twitter reported 328 million monthly active users for the second quarter, flat […]
In spite of losing its Thursday Night Football live streaming deal to Amazon for 2017, Twitter will again be partnering with the NFL around a new multi-year deal to include live pre-game coverage. More details are becoming clear following Twitter’s series of sports live streaming announcements at NewFronts last week. As part of the live […]
Throughout the 2017 season, Major League Lacrosse will now be live streaming its “MLL Game of the Week” on Twitter. The broadcast will be a simulcast of games already appearing on Lax Sports Network, a digital video network and subscription service. In March, the National Lacrosse League and Twitter also inked a two-year exclusive streaming rights partnership for […]
NEW YORK — Asked to rate the deal that had 10 Thursday Night Football games streamed on Twitter in terms of what the league got out of the experience, NFL COO Tod Leiweke replied with his vision of how the league plans to learn more about younger fans. “It was really cool, and I think for some of […]
On its Q4 earnings call Thursday and in a recent letter to shareholders, Twitter highlighted its live streaming deal with the NFL, calling it the “major highlight of the fourth quarter.” According to the company’s letter, about 55 percent of its audience for the games was under the age of 25 and 25 percent were outside the United […]
