Masters Misses Easy Putt, Remains In Social Media Stone Age
By Chris Haddad – Email | Articles On Sunday, Bubba Watson two-putted to his first Masters victory, capping a wild last round that saw the fourth-ever double eagle in a Masters round and fan-favorite Phil Mickelson triple-bogey his way out of the lead. DirecTV’s coverage and its new Mosaic screen share were big hits over the weekend and the Masters provided CBS with the top nationally-viewed show. However, despite the exciting finish, TV ratings for the fourth round were down twenty-two percent from last year. Could the tournament organizers have done more to promote the event? The official Masters Twitter feed did not have a single update during the entire weekend. It did not even congratulate Watson for capturing the victory....