SportTechie — 2012 London Olympics RSS



Toyota Motorsport Designs Sled For Paralympic Champion

Andrea Eskau, a German Paralympic athlete, is the best in the world at what she does. Road cycling gold in Beijing, London and Rio de Janeiro along with biathlon and cross-country skiing gold in Sochi proves it. Over the last five years, Toyota Motorsport GmbH has played a crucial role in Eskau’s success. It designed the […]

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Beats by Dre Before Apple: Headphones Playing Sports

“Fuck sneakers. Let’s sell speakers.” This infamous remark sparked the epiphany behind building Beats Electronics. Music mogul Jimmy Iovine simply took a stroll down a California beach one day and serendipitously bumped into Dr. Dre several years ago. Dr. Dre discussed with Iovine that his lawyer stressed to him to consider giving his likeness for […]

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NASCAR Replay Technology Wins IBC2012 Innovation Award

Ready. Set. Go! That’s how fast NASCAR zoomed atop the technology scene to improve its sport. They recently earned the IBC2012 Innovation Award for the Content Management sector. For those who may not be familiar, the IBC (International Broadcasting Convention) Awards, “encapsulate everything that is positive about electronic media and entertainment, highlighting collaboration and those who push boundaries,” per the ibc.org website. NASCAR teamed up with Telestream’s video content, Quantum’s data management, and CineSys’ disk storage to produce a video capture-and-replay system.

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