In February this year it was announced that Under Armour had created ‘the world’s largest digital health and fitness community’, integrating food and fitness tracking apps, MyFitnessPal and Endomondo. The $560 million agreement means that users are now able to access MyFitnessPal without leaving the Endomondo app. The partnership combines MyFitnessPal’s 90 million user base […]
Under Armour is quickly and quietly becoming the worldwide leader in digital fitness. In March, the company opened up a technology division in Austin, and since then they have acquired four companies, the latest being Gritness. Gritness is an app that offers users a search engine to find local group workouts based upon what they […]
Under Armour is having a good month. On the heels of Jordan Spieth’s brilliant Masters run, the NBA named Stephen Curry the 2014-15 MVP. In Steph’s honor, Under Armour is set to release a limited edition Curry One MVP PE signature shoe. The Curry One is Steph’s first signature shoe, and the company describes the shoe […]
This is an op-ed guest post written by David Fouse, a PR executive and regular competitor in triathlons and iron mans worldwide. He just completed the Himalayan 100 mile stage race this past fall. Fitness enthusiasts are awash in wearable gadgets that help them train and compete. What started as the simple FitBit has transformed into a […]
Some of the main reasons that people don’t want to exercise is because they aren’t motivated enough and they don’t have fun working out. It’s very common knowledge that if you’re having fun doing something, you’re more likely to want to do that activity more often. Endomondo, a new personal fitness platform has based its […]
