SportTechie

Aug 16, 2019

X Games Runs Data Tracking Beta Test at Minneapolis 2019

At the X Games in early August, motocross rider Corey Creed launched skyward off a ramp and rocketed three stories up into the air. Creed seemed to soar as high...

Jan 25, 2019

ESPN and Caffeine Launch Interactive Stream for X Games

ESPN and Caffeine, a social broadcasting platform, will launch an interactive streaming experience for this weekend’s winter X Games in Aspen. As part of the deal, roughly 10 hours of...

Nov 19, 2018

Michelin Reaches Global Audience Using Authentic Messaging, With an Assist From Hookit

Carrie Woodward is fully aware that in this day and age, the way Michelin connects with an audience that is younger and more diverse than ever before is critical. As...

Aug 09, 2018

Endeavor Agency Eyes Expansion Into Niche Sports Streaming

Talent and sports agency Endeavor is thinking small to grow big. The behemoth company, formerly known as WME-IMG, is eyeing the niche sports streaming market as a way to expand beyond...

Oct 10, 2017

Extreme Paddle Boarding Deploys Ocean Sensors For 3D Course Maps

Two miles off the coast of San Francisco’s Ocean Beach not far from where the powerful currents of the bay pour into the Pacific Ocean under the Golden Gate Bridge, a beacon in the water is collecting hyper-local data about the ocean in preparation for a major event. At Red Bull Heavy Water, an extreme […]