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Feb 12, 2013

NBA Digital Debuts NBA All-Star 2013 App

As if the NBA lacks ingenuity in the digital space, they continue to push the envelope on unique content and accessibility fronts for their annual marquee event, NBA All-Star Weekend. “The biggest All-Star Weekend yet—at least until next year,” Melissa Rosenthal Brenner, NBA’s Vice President of Marketing, told Mashable a season ago.