Snapchat is doing much more than face swapping you and your best friend, or plastering that ridiculous, licking dog filter on your face. As Snapchat continues to grow past its reported, ten million British users, the Los Angeles-based company inked another deal sharing live moments from Wimbledon, including user footage from the men’s and women’s […]
Although the PGA Tour dropped its long-time slogan, “Glory’s Last Shot,” late in 2013, it might not have had its last shot after all. The PGA has been pushing technological development aggressively as of late. In November 2015, it finally got the ball rolling towards the pin. The PGA and Microsoft agreed on a three-year […]
A long-awaited, two-year lawsuit between, Under Armour and Adidas has ended over the MapMyFitness application and multiple fitness patent infringements. The suit between Adidas and Under Armour was filed in February 2014, when Adidas noticed a similarity with its patents and Under Armour’s new fitness technology. Adidas said the infringed patents were that of, “a location-aware […]
Although analytics in sports may seem like a work-in-progress strategy for teams and athletes alike, some are thinking about its next evolution already. The major tenets of what’s been colloquially coined moneyball – science, data, and analytics – have been employed by those using them to redefine how they evaluate in-game performance. Old school agents […]