Dallas Cowboys and Texas Rangers fans can soon be able to take driverless vehicles to and from the parking lots of AT&T Stadium and Globe Life Park about an hour before and after all games this season. The autonomous shuttle service, nicknamed “Milo,” will start its free service on Aug. 26 for the Cowboys’ preseason […]
Brands are constantly looking for more sophisticated methods to measure their exposure and value. Through Block Six Analytics, Pepsi can use the company’s media analysis platform to determine the performance of its new LED tunnel cover at AT&T Stadium, home of the Dallas Cowboys. Pepsi already knew Cowboys games generated large broadcast audiences through television and […]
Doug Dawson called the Dallas Cowboys one of the first guinea pigs when it came to mobile ticketing in sports, but now that the franchise has almost a season and a half under its belt, it is seeing positive returns on the shift away from paper. The Vice President of Ticket Sales and Service had heard […]
This section of SportTechie, “SportTechie Wire”, contains original press releases issued by various companies and industry organizations. The releases are reviewed by the SportTechie editorial staff to ensure relevancy to the sports technology industry. For information and access, send your name and email address to info@SportTechie.com DALLAS, TX, October 3, 2016 – ParkHub was recently named the Official Parking […]
AT&T is deploying drones in sports venues across the United States to track wireless signal strength and eliminate connectivity dead zones. Drones hovering above stadium bleachers are equipped with AT&T’s EchoBOT technology. “Echo Drones,” test the user experience at countless locations throughout a venue by “simulating surfing the web, making calls, sending texts, and uploading […]
