How Reebok Leveraged Social Media As It Moved To Fitness
Up until 2006, the global apparel and athletic footwear brand Reebok had been the official uniform maker of the NBA. Additionally, in 2012, it ended its 10-year deal with the NFL as the league’s licensed-apparel maker. At that time, the then sports-focused company continued its shift away from professional sports and toward fitness in the […]