Under Armour’s Chicago Brand House is the company’s largest retail location in the world. At nearly 30,000 square feet, it embodies all that is the quickly growing UA brand. Now Under Armour has announced a unique investment in this location in the form a golf simulator. The Chicago Brand House will now use Full Swing […]
Under Armour has entered the 3D printing field by creating their first 3D printed shoe. The shoe, called the UA Architech, has a specially designed midsole that can only be created by a 3D printer. Under Armour worked with the 3D design company Autodesk to create what they call an all-purpose trainer. Autodesk Within, the program […]
Under Armour has announced that they are now launching a limited number of 3D printed training shoes for the everyday athlete. “Part of this is to be the first mover,” Chris Lindgren, Under Armor vice president of outdoor and training footwear, tells SI.com. “A lot of competitors talk about it, but we like to get it […]
What happens when an edgy athletic apparel company and a cloud-delivered, cognitive computing program spewing, artificial intelligence system intertwine minds as one? Just ask Under Armour’s founder and CEO Kevin Plank and IBM’s president, chairman, and CEO Ginni Rometty about the world’s first comprehensive health and fitness insights application. With the assistance of IBM Watson’s […]
Follow @SportTechie on Twitter for the latest sports tech news and updates from CES 2016. For the second year in a row Under Armour used the Consumer Electronics Show to make a major new product launch in the digital space. Today, Under Armour unveiled their first-ever Connected Fitness product portfolio and launched a new UA […]
