SportTechie — Adidas AdiZero Crazy Light RSS



Technology Making Basketball Shoes More Effective and Safe for Top Athletes

In-game sneakers have evolved considerably over the years. From the earlier years where Converse Chuck Taylor and Nike Blazers were the norm and laid the blueprint for sneakers to now where Air Jordans and others offer more variety. With the use of modern technology designers are able to create footwear the adheres to individual players based on foot structure, on-court movement, and impact of movement. This personalization adds more control, strength, and power to already freakishly gifted athletes.

Continue reading