SportTechie — #SB48 RSS



Reviewing the Apps of #SB48: NFL Official Game Program App

The biggest sporting event of the season – Super Bowl XLVIII – may also be the biggest marketing event of the non-holiday season. The 30-second ad spot during the game now costs $4 million, a price that has nearly doubled over the last ten years according to Kantar Media. During that span, advertising time has […]

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