A new smart athletic wear being developed by researchers at the University of British Columbia seeks to use infrared technology to measure muscle metabolism and monitor vital performance metrics. Through a series of sensors and software embedded in the fabric of the smart garment, researchers say they are able to derive insight into how well […]
One reason why Instagram shot to mainstream popularity years ago was because it gave once out-of-touch celebrities and athletes the ability to interact directly with fans by providing a peek inside their personal and professional lives. Now, a six-year-old social platform promoting athleticism and fitness is hoping to do the same — and it has […]
In June 2015, it was announced that Andy Murray was to be involved with Seedr, the London-based equity crowdfunding platform. With this, he was to invest millions into UK-based start-ups, such as healthy eating chain Tossed. Indeed, the current world number two tennis star is still investing right now, and has recently backed five more […]
