The old guard of baseball has given way to a fresh new crop of young talent. Mike Trout, Kris Bryant, and Bryce Harper are leading the charge to re-energize the baseball fandom and bring the fun back to our national pastime. Harper ranks the highest in MVPindex score, which is a combination of an athlete’s […]
Just days before a highly anticipated Finals rematch from last year tips off between the Golden State Warriors and Cleveland Cavaliers, the NBA has announced a partnership with Under Armour to launch its first fitness app. The app is called the NBA FIT App and it is already available for download on the App Store […]
A long-awaited, two-year lawsuit between, Under Armour and Adidas has ended over the MapMyFitness application and multiple fitness patent infringements. The suit between Adidas and Under Armour was filed in February 2014, when Adidas noticed a similarity with its patents and Under Armour’s new fitness technology. Adidas said the infringed patents were that of, “a location-aware […]
This season Steph Curry became the first player in NBA history to sink over 400 three-pointers. He is surely on his way to a second straight MVP award and the Warriors are poised for a deep playoff run. But this incredible success from beyond the arc doesn’t just mean opportunity for the Warriors. Under Armour […]
Imagine a world where the app on your smart phone wakes you up at the “perfect time” for your morning run, taking into consideration how you slept, what your fitness goals are and what time your first meeting starts so you get your work out in. Imagine during the run, your watch would send you […]
