leAD Sports Accelerator To Continue Adidas Founder’s Legacy, First Cohort Debuts In September
The grandsons of Adi Dassler, founder of German-based sports brand adidas, are celebrating their grandfather’s legacy through a new program called the leAD Sports Accelerator, which was founded earlier this year. “How would (Adi) innovate today? Well, he would probably be supporting startups across innovation,” Nathalie Sonne, Head of Program at leAD Sports Accelerator said regarding the grandsons’ decision […]