It’s no secret to anyone who watches competitive diving, especially on the Olympic level, that the sport involves a great deal of precision and grace. It’s also difficult for the diver to replicate that precision several times over during an event. Dive Mechanic, a new tool created by Australia’s Commonwealth Scientific and Industrial Research Organization […]
On the heels of winning six medals at the 2016 Summer Games in Rio, 28-time medalist Michael Phelps signed his first post-Olympics brand collaboration with technology company, Intel Corporation. The fully integrated marketing campaign will kick off Mon., Oct. 17 with a mix of content on Intel-owned websites and social platforms in addition to paid […]
With millions of social media posts being created every hour, it can be difficult for a team or athletes to follow along with the success of their content and truly know what is driving engagement. Sure the hashtags make it a bit easier to find posts, but there are plenty out there that go unaccounted. But this […]
While there are a number of reports on the poor TV ratings that the 2016 Rio Olympics received, NBC was mainly able to make up for these lackluster television ratings with digital streaming audiences. Nielson Media Research crunched the numbers and found that an average audience of only 24.5 million watched the Olympics every night of […]
Staying connected with your fellow sports fans is a major part of watching games and events. GameOn, a cloud-based engagement platform, is one of the top apps used today that works to keep fans connected while providing real-time news, scores, and highlights. They have recently teamed up with Sports Illustrated Group to help the users […]
