Under Armour Adds Steph Curry’s Social Media Savvy
Squeak… Squeak… Squeak…
As training camp commences throughout the NBA, the sounds of sneakers being broken in across gym floors can quietly be heard. Teams have announced lucrative contract extensions to promising young players, like the Indiana Pacers’ Paul George and the Sacramento Kings’ DeMarcus Cousins. These personnel decisions demonstrate a franchise’s commitment to building around foundation pieces for the present and future. They hope that their talent, too, serves as a marketing asset worthy of the investment.