DigiLens unveiled a new smart helmet for motorcycle and bicycle riders this week with an augmented reality display that will place real-time data about a rider’s equipment and route in their line of sight. Bicyclists will receive data about bike speed and gear changes, while motorcyclists will be able to access data about fuel and […]
There’s no better time to show off your school pride than during March Madness. The NCAA men’s basketball tournament features 68 teams fighting for a national championship. And for fans of each and every one of those teams, Thyng has an augmented reality activation specifically for you. Here’s what you need to know: – The […]
The PGA Tour has published an augmented reality experience that lets fans take a virtual tour of the TPC Scottsdale golf course with Hololens. And now the league is accelerating those efforts with the launch an iOS augmented reality app this spring. The PGA TOUR’s Hololens app, which recently became available for free in the […]
Weeks after Fitness AR used Mapbox technology to build digital 3D maps that help endurance athletes on Strava visualize trail routes, the augmented reality activity-tracking app has been acquired by Mapbox to build all sorts of sports, fitness and consumer apps for clients. As part of the deal, Fitness AR co-founder Adam Debreczeni will help […]
Wasserman and Immersive Experiential partnered to produce the Microsoft Creator’s Lab at the NFL Experience in Houston last month. Featuring a projection dome and an interactive product showcase, the NFL Experience allowed fans to engage with a suite of Microsoft Surface products. Using Sketchable and Paint 3D, visitors had the opportunity to design football helmets, cleats, and jerseys, […]
