For all you Snapchat users out there, the NFL has announced their first sponsorship on the app with Skittles candy. The Skittles ad ran successfully during the Live Story last Thursday during the Seattle Seahawks vs. San Francisco 49ers game. Which of course makes sense due to Marshawn Lynch’s sponsorship with the candy. The 10-second ads were […]
Last weekend’s Bundesliga game between Bayern Munich and Borussia Dortmund (broadcast in 209 countries around the world) saw a unique usage of Snapchat that was a first for the top German soccer league. A “Global Life Story” of the game was broadcast to all Snapchat users. Typically, Global Life Stories for soccer games cover one […]
The overwhelming success of the 2015 NFL Draft Live Story on Snapchat had nearly 15 million fans watching. The popular app lets users experience events happening worldwide. And due to the success of the Draft Story, the NFL has officially partnered with Snapchat to cover the excitement of the 2015 season, including the postseason and […]
Curation. This term has surfaced into mainstream public conscious rather subtly, in a streamlined way. What was once solely used in reference to a kind of skillset housed within museums, has now come to mean as anyone’s ability to selectively choose a particular subject matter. Today’s popularity around curation, though, can stem from lofty–or at […]
According to the Statistic Brain Research Institute, 83 percent of Americans that partook in a full, 18-round of golf were over 40-years-old last year. The Professional Golfers Association has the highest share of those over 55, with the smallest share of teenagers and pre-30-year-olds than its sports leagues counterparts, per The Atlantic. Participation and […]
