Pro sports teams are pouring resources into content. Major brands are dedicating ad dollars. Media outlets are launching daily programs. What started as “an app for the kids” is making major waves in sports technology. Don’t have a strategy for one of the fastest growing social media platforms? You better snap to it. The advent […]
For the first time ever, MLS fans have selected the captain of the 2015 All-Star Game through Snapchat. To become eligible to vote via Snapchat, MLS fans simply had to add ‘MLS’ on Snapchat. By following and viewing the ‘my story’ posted on the MLS account fans could then see a few illustrations of players nominated by MLS All-Star […]
Major League Baseball’s latest move to grow its fan experience, as reported by Todd Spangler, is an agreement with Snapchat to launch what it calls “MLB Wednesdays,” a weekly series of baseball stories made up from MLB and fan clips or “Snaps.” The “Our Story” feature by Snapchat was launched in June 2014. The way […]
Snapchat has recently given people the ability to contribute to a “story” which allows users from all over the world to look at Snapchats of certain events. And of course, these story capabilities are perfect for sporting events. The Players Championship, which is taking place this week will be featured in a live Snapchat story […]
Twitter. Instagram. Facebook. Snapchat. All social media outlets that are vying for the attention of Generation Y and beyond, and major companies are all taking notice and figuring out how to get into the action. In particular, Snapchat has launched a new content service called “Discover,” which enables large corporations to engage with its users, […]
