The global sports landscape is massive. Major sports media companies are faced with the task to try and cover as much of it as they can. Recently, Bleacher Report, a digital-based company that provides sports news, and Snapchat, the popular photo app that produces images and short video clips, have partnered to cover the international […]
They say, “a picture is worth a thousand words,” but what about the value of a series of photos and videos that share your perspective? If you’re a Snapchat user, chances are you have already used “My Story” to share an event or life experience with your followers for 24 hours. A new feature released […]
Our daily lives have gotten to the point where everything is recorded, logged, and shared over the internet. Selfies have now become more common than hydrogen is throughout the universe (which is in fact the most abundant element in the universe), hashtags have expanded to consume more than just tweets and Facebook posts, and our […]
(Snapchat) Although the rules vary by Division and sport, recruiting new players through social media is now the accepted and likely the preferred norm. Coaches are allowed to privately message students through Facebook and/or Twitter accounts, and have become increasingly reliant on Instagram and YouTube to highlight campus perks. Since many of the up-and-coming high school athletes have been raised in a social media bubble, it is a wise move on the part of coaches and recruiters alike to reach out to athletes through their preferred communication platform. Additionally, contact through a Twitter or Facebook message has the potential to feel more personal than a generic “we want you” mailer. Forging this connection is smart, and it just makes...
In the beginning, running social media for a sports franchise was easy. Post a game result on Facebook; watch likes accumulate; rinse and repeat. Twitter’s surge in popularity spurred a subsequent increase in fans’ thirst for more content. The explosion of Instagram brought with it a focus to publish high quality images on every network. […]
