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Does Snapchat’s Super Bowl 50 Deal Signal A New Day In Advertising?

The Super Bowl is the biggest television event in the United States. Last year’s game was the most viewed program in US television history, averaging 114.4 million viewers and peaked at 120.8 million during the final minutes. These staggering numbers are why over the last 10 years the average price of a 30 second television […]

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How Snapchat And STATS Amplified Fan Engagement At The World Series

Just when you thought scoring a ticket to the MLB World Series was a dream come true, a strategic partnership allowed game attendees to take their in-game social media sharing experience to a whole new level at this year’s Fall Classic, Just prior to the first Mets vs. Royals World Series matchup, Snapchat and STATS […]

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