The overwhelming success of the 2015 NFL Draft Live Story on Snapchat had nearly 15 million fans watching. The popular app lets users experience events happening worldwide. And due to the success of the Draft Story, the NFL has officially partnered with Snapchat to cover the excitement of the 2015 season, including the postseason and the monumental SuperBowl 50.
The head of partnerships for Snapchat, Ben Schwerin, expressed, “We’re thrilled to partner with the NFL on Live Stories. Our users will get an exciting look at what’s it’s like to be right in the middle of the action with the fans and players all season long.”
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The Live Story feature of the NFL began during the first week of the regular season. Users can experience the energy from various NFL locations and events without actually being there. Each week Snapchat users will have the chance to watch featured games. All 32 NFL teams will be highlighted.
Snapchat users can submit their own videos and photos to the Snapchat NFL Live Story by having their location services on at select games. The point of the Live Story is to give fans both fan and league perspectives of the game.
“Partnering with a popular platform such as Snapchat is another important step in our plan to reach our fans wherever they are, whether on NFL.com, NFL Network, NFL Mobile or outside of those properties,” said Blake Stuchin, director of digital media business development for NFL.
The partnership builds on the NFL’s motive of increasing the accessibility and consumption of some of the most valuable content in the entertainment businesses. Brands will be able to advertise within the Snapchat NFL Story. This opportunity is promoting NFL content across the fast-growing social media platform and it may be able to reach more fans than just traditional TV.
“The weekly programming schedule will provide another touch point for millions of fans to connect and share around their passion for the NFL while creating a unique vehicle to reach that audience for our trusted partners and sponsors,” Stuchin commented.