SportTechie — Under Armour RSS



NBC and Under Armour Form Unique Fitness-Based Partnership

If your New Year’s resolution is to get in better shape, there’s no better time to start than the present. NBCUniversal has just announced the launch of their new fitness brand called Radius. Beginners and fitness experts alike can find new workout routines, set personal goals, and track their progress through this innovative platform. “Radius […]

Continue reading



Even the Best Technology Will Not Remove Danger from Football

At least nine high school football players, three in the span of four days, have died this year of complications resulting from on-field play. As of the publication of this article, two additional non-contact, football-related injuries bring the 2014 high school football player death toll to eleven. The victims: Peyton Flowers, 18- Died in Jackson, […]

Continue reading




Have Swiss Engineers Reinvented Running Shoes?

As the summer approaches, avid and casual runners alike will ramp up their respective schedules to hit the trail. Most of them, in fact, have already made sneaker purchases to aid them in this exercise. SportsOneSource’s data by Footwear Analyst, Matt Powell, reveals that running shoe sales saw an uptick in the low singles, while Nike’s running division increased in the high singles to gain 63 percent market share during the year’s first quarter. There’s just plenty of options out there to choose from that appeal to the wide spectrum of users.

Continue reading



A Look Back at the Single Biggest Sports Tech Advancement of 2013

Without a doubt, technology is becoming a more integral part of sports with the passing of each year. Biometric bands, injury rehab through tissue engineering, and a multitude of other innovations can be attributed to the growing importance of technology in athletics. As the eventful year of 2013 concludes, we take a look back at the single most dynamic sports tech advancement of the last 365 days and how it will impact the sports universe in 2014 and beyond. In November, owners in Major League Baseball unanimously voted in favor of an enhanced replay system to be implemented for the 2014 MLB season. An alteration that Commissioner Bud Selig declared “gigantic” and “historic,” the new system will allow both managerial...

Continue reading