It is a very exciting time for baseball in the nation’s capital, as the Washington Nationals are heading to the playoffs, and are on the cusp of a division title. It is an especially significant trip for the city of DC, since it is the first time local fans get to experience postseason play since […]
Russell Athletic is asking young football players to pledge their allegiance to their team. With the Together We R Campaign, they can send a message by completing a digital “declaration.” Based out of Bowling Green, KY, Fruit of the Loom will continue to run “Plural” from last year. This relies on an off-camera narrator for […]
Every day teams try to find new ways to utilize technology in order to better evaluate their fan base more analytically. The days of of solely relying on face-to-face focus groups or mailed surveys are virtually non-existent. Additionally, with a lot more overhead as a result of these in-person informational gatherings, it is in the […]
The NFL, like any other major sports league in the United States, is trying to jump to the forefront of sports-tech integration. How can these leagues best utilize new technologies to benefit players, coaches, administrators and fans? James Grundvig, CEO/Founder of CloudNician LLC and contributor to Huffington Post, recently sat down with NFL commissioner Roger […]
If you’re seeking new ways to engage fans then keep your eyes on the Golden State Warriors. Last spring, the team gave fans an exclusive peek inside their war room on draft day. Now they’ve launched a new campaign using an innovative video sharing application called Tout.
