If you’re seeking new ways to engage fans then keep your eyes on the Golden State Warriors. Last spring, the team gave fans an exclusive peek inside their war room on draft day. Now they’ve launched a new campaign using an innovative video sharing application called Tout.
The team’s #MeetHarrison contest encourages fans to “Tout” videos showing the team what he/she would do to pump up the crowd at a Warriors game. One winner will receive entry for two to Warriors Media Day on October 1, 2012 at the team’s practice facility. The winner will not only get to meet Harrison Barnes, he/she will also get to join him in shooting an exclusive video as part of the team’s Media Day festivities. The contest runs through Thursday, September 27.
San Francisco-based Tout is a social media platform that allows users to shoot 15-second video status updates via smartphones and webcams. Touts are shared real-time and automatically to Tout.com, Twitter, Facebook, Pinterest, SMS and email contacts.
The Warriors chose Tout because of the seamless mobile tie-in and the 15-second ‘quick hit’ approach. A team rep continues:
“The obvious comparison is Twitter, and the benefits of utilizing it can be similar, especially in an age where attention spans are getting shorter and instant gratification is paramount. And from a social standpoint, it’s just another example of a social platform that is a natural fit with sports – both athletes and teams. I think it can be valuable not only for contests, but for personal interaction and engagement between players and fans. We plan to utilize it in a variety of ways this season, with the #MeetHarrison campaign tipping things off.”
While the Warriors are the first NBA team to use Tout, they aren’t the only pro sports team. Last spring the Pittsburgh Steelers asked fans to creatively describe the Steelers in three words. As a result, the team received more than 400 entries.
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