ESPN’s Julie Propper
As sports and brands cultivate their partnerships, data analytics presents an ongoing challenge.
There’s a plethora of social analytics vendors in the marketplace. Yet there isn’t a consensus leader that offers complete value in properly assessing the ROI or ROO impact of a campaign. This topic was broached during the IMG Sports Marketing Symposium earlier this month when ESPN’s Julie Propper said that she’s “not sure if a great way exists yet to fully understand social currency.”
When a sports brand makes the jump to a social media platform, it’s important to calculate the return on investment (ROI) of the move being made. The ROI is a measurement of performance. It deals with the amount of money earned with respect to how much money you spent on a certain project or initiative. So what do sports brands need to think about in regards to ROI when dealing with social media?
People strive for better ways stay fit and track their fitness level. Besides that, most want to enjoy their workout with music. Scosche recently designed a pulse monitor that gives users the ability do both. The RHYTHM Armband Pulse Monitor is a new workout gadget worn around the forearm that allows users to monitor their […]
The game has changed and so have the fans. For marketers this means means changing the way they communicate and so far the NBA is failing to recognize this. That was the conclusion made by Tor Myhren during his keynote address at the IMG Sports Marketing Symposium earlier this month. Myhren is President & CEO of […]
At this year’s University of Minnesota Homecoming game vs. the Northwestern Wildcats, the Gophers successfully completed a truly unique panoramic picture. Using Blakeway Worldwide Panoramas, they took the largest ever photo of TCF Bank Stadium from the inside, panning 360 degrees. This photo, labeled a “gigapixel”, is 12 billion pixels in size making it incredibly clear and detailed […]
