The Golden State Warriors are off to a hot start in the NBA with a 15-7 record in large part because of their star point guard Stephen Curry. He is leading the team in scoring (19.5), assists (6.5), and 3-point %(43%) and quite possibly could be an All-Star. Along with his hard work on the court, he is very active with his social media and fan outreach off the court. He is always finding new ways to reach his fans, especially in the sports technology hot bed of San Francisco.
49ers running back Brandon Jacobs was suspended for the remainder of the 2012 regular season due to posts on his social media pages
A trying year for San Francisco 49ers running back Brandon Jacobs became even more awkward Monday afternoon when head coach Jim Harbaugh suspended him for the final three games of the regular season and presumably for the postseason, should the team qualify. In a problem that is becoming much more common, Jacobs’ major undoing was his posts on social media accounts where he shared his displeasure about how the 49ers have used him this season.
Online video is emerging as a big part of content strategies for sports brands. Video does however take a certain expertise to produce, and it costs money to get the people with that expertise and resources to produce.
Are quick response (QR) codes worth it? That’s one question sports brands have been asking about the readable barcode system, typically scanned on mobile devices. Should sports brands be working QR codes into every day operations or is there just no use? The number of people with smartphones is increasing and with that, so is the use of QR codes. According to a report from ScanLife, QR code usage rose by 400% last year. So with the recent rise in popularity of QR codes, how should sports brands take advantage of the technology? The NBA was one of the first brands to take advantage of QR codes on a large scale. During the All-Star game last season, QR codes were...
As the 2012-13 season officially begins on Friday night, the Washington Wizards are hoping to take the NBA’s acclaimed social media prowess to the next level. In an effort to reach out to fans, the Wizards are offering 2013-14 season tickets to the winner of a new season-long fantasy competition. According to the team, each […]
