ESPN’s Julie Propper
As sports and brands cultivate their partnerships, data analytics presents an ongoing challenge.
There’s a plethora of social analytics vendors in the marketplace. Yet there isn’t a consensus leader that offers complete value in properly assessing the ROI or ROO impact of a campaign. This topic was broached during the IMG Sports Marketing Symposium earlier this month when ESPN’s Julie Propper said that she’s “not sure if a great way exists yet to fully understand social currency.”
When a sports brand makes the jump to a social media platform, it’s important to calculate the return on investment (ROI) of the move being made. The ROI is a measurement of performance. It deals with the amount of money earned with respect to how much money you spent on a certain project or initiative. So what do sports brands need to think about in regards to ROI when dealing with social media?
Tout was put on the map with a simple video from Shaquille O’Neal announcing to the world that he was retiring from the game of basketball. Now it has become a social media tool used by many sports personalities like College game day’s Chris Fowler, Fox Sport’s Erin Andrews, sport’s analyst Michael Strahan, and NFL Insider Adam Schefter. Tout is quickly becoming the go-to tool for quick interactive news. In a recent article on Forbes.com, O’Neal, praised Tout, and said he believes social media is going to lead the rest of the media in breaking news.
If you’re seeking new ways to engage fans then keep your eyes on the Golden State Warriors. Last spring, the team gave fans an exclusive peek inside their war room on draft day. Now they’ve launched a new campaign using an innovative video sharing application called Tout.
The Eagles launched a new team app which makes it easier for fans to have real-time stats, news and updates, press conferences, and podcasts.
Much like the way their quarterback, Michael Vick, leads Philadelphia’s offense in a charge down the gridiron, the Eagles are moving full steam ahead in the social media world as well.
