Online video is emerging as a big part of content strategies for sports brands. Video does however take a certain expertise to produce, and it costs money to get the people with that expertise and resources to produce.
Here are three apps to manage online video at an affordable price:
1. Tout
Tout is a great example of an app that is making its way into the sports world. Last season, the Philadelphia 76ers used Tout to not only show what was happening at the arena, but in the community as well. Videos from the halftime shows were touted, as well as shots of players out in the community with fans.
Sports brands can take a look at how the WWE uses Tout as a good example of a brand taking advantage of mobile video. Like the WWE, sports brands should target the athletes. People want to hear what athletes have to say, so featuring them in the 15-second clips is a great way to go about it.
In September, we covered the Golden State Warriors’ #MeetHarrison contest, which encouraged fans to “Tout” videos showing the team what he/she would do to pump up the crowd at a Warriors game
2. Cliptamatic
Cliptamatic is another app making its way into sports that allows for mobile video sharing. The app is still new and expanding, but currently fans can subscribe to a specific sports conference (i.e. The Big Ten Network) and get related video clips fed to his or her stream.
Cliptamatic can open this system up to sports brands, allowing fans to follow teams rather than conferences. It would be an easy way for these brands to target its fans with original video content.
3. Bravo
This Facebook app is a great way to curate user-generated content. Fans can record video and submit it to a brand that would display it upon approval. A brand could pose a question to its audience and fans could send a 60-second video response. It’s a quick and easy way to generate video content that requires virtually nothing to create.
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