Ever since Super Bowl 50 in early February, Gatorade has made Snapchat a main priority as part of its social engagement strategy in 2016. Gatorade and tennis star, Serena Williams, partnered around the use of a sponsored lens, which garnered an estimated 160 million impressions; users could receive a Gatorade bath over their video selfies. […]
ScoreStream, which claims the title of the first crowd-sourcing platform for live local sports, recently partnered with Snapchat this week. The Southern California-based startup, which has closed nearly $6 million in funding since 2012, will bolster Snapchat’s pre-existing “Geofilter” product, a location-based feature that allows users to add specific art to photos and Snap videos. […]
NFL fans are getting closer to never needing to buy tickets to see their favorite teams in action again because now they can experience the game and gain backstage access into teams and players all on Snapchat. After announcing that the NFL and Snapchat were renewing their “strategic partnership”, the NFL became the first sports […]
NBC and BuzzFeed will be working closely together to help bring coverage of Rio 2016 to a younger audience via Snapchat. Their partnership was announced in late April, but with the Olympics just over two weeks away NBC’s BuzzFeed-curated coverage is almost here. NBC invested $200 million in BuzzFeed last year, and since then the New […]
NASCAR has begun to get more involved in the social media game by using its younger drivers to attract younger fan demographics. The younger generations are attached to their smartphones and specifically social media apps such as Snapchat, Twitter and Instagram and NASCAR has realized these are the best ways to engage with fans off […]
