As the summer approaches, avid and casual runners alike will ramp up their respective schedules to hit the trail.
Most of them, in fact, have already made sneaker purchases to aid them in this exercise. SportsOneSource’s data by Footwear Analyst, Matt Powell, reveals that running shoe sales saw an uptick in the low singles, while Nike’s running division increased in the high singles to gain 63 percent market share during the year’s first quarter. There’s just plenty of options out there to choose from that appeal to the wide spectrum of users.
In-game sneakers have evolved considerably over the years. From the earlier years where Converse Chuck Taylor and Nike Blazers were the norm and laid the blueprint for sneakers to now where Air Jordans and others offer more variety.
With the use of modern technology designers are able to create footwear the adheres to individual players based on foot structure, on-court movement, and impact of movement. This personalization adds more control, strength, and power to already freakishly gifted athletes.
Last year, Nike began the “40 Yard Dash Project” which sought to use 3D printing to build optimal footwear for linear speed. This project produced the Nike Vapor Laser Talon, which was worn by seven of the fastest players during the 2013 NFL Combine. The problem with these cleats was they were not built for […]
LeBron James, Lady Gaga, and Coca-Cola have a problem… A problem that besieges the loftiest gamut of celebrities and brands. A problem that undercuts the very status and interrelationship with the fans they have built. A problem that is not going away anytime soon–potentially decimating connections and earning power ramifications. For as much as social […]
Squeak… Squeak… Squeak…
As training camp commences throughout the NBA, the sounds of sneakers being broken in across gym floors can quietly be heard. Teams have announced lucrative contract extensions to promising young players, like the Indiana Pacers’ Paul George and the Sacramento Kings’ DeMarcus Cousins. These personnel decisions demonstrate a franchise’s commitment to building around foundation pieces for the present and future. They hope that their talent, too, serves as a marketing asset worthy of the investment.
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