(Joel Auerbach/Getty Images North America) Our 2013 NFL Tech Series follows all 32 NFL teams up until kickoff on Week 1. Each feature includes the latest from each organization, spanning stadium wifi upgrades, mobile technology, fan engagement, and the tech used by players and coaches to gain an edge. Front office personnel and technology staff throughout the league provided an inside look at how each team plans on improving their franchise through hi-tech advancements. In this new age of technology in sports we are uncovering the many new innovations and strategies being used by teams and where the present and future of NFL technology lies. Today, we look at the Miami Dolphins and what technological advances they have in store...
The Chosen One. LeBron James had this moniker emblazoned on his back as a tattoo since high school. This nickname, however, bears down as a gift and a curse. There has never been a more highly hyped athlete in the history of sports. Michael Jordan’s indelible imprint in the NBA left a giant vacancy for […]
The 2012 Olympic games were just as much a marketing competition as they were an athletic competition. Nike chose to “embrace the weird” and as a result came away a big winner. During the “Marketing Mavericks: Driving Innovation” meeting earlier this month at the IMG Sports Marketing Symposium, Nike’s innovative olympic marketing strategies were a […]
Nike Chairman of the Board Phil Knight has single-handily transformed the University of Oregon Athletic Department The University of Oregon is Nike’s poster child so it should not come as a surprise that they are building another extravagant facility for the athletic program. The Ducks continue to receive the latest and best when it comes to Nike technology and have no boundaries when it comes to innovation. Though some of their jerseys may appear outlandish, Oregon athletics is spoiled to a fault of having anything Nike can offer. Their facilities are in a league of their own and in some cases better than some professional facilities. Nike chairman Phil Knight loves the program and has been known to spend some...
