Nike took the old idiom “walk a mile in the other person’s shoes” to a completely literal level for the their latest advertisement for the new Hypervenom Phantom II soccer cleats. Preferably using Google Cardboard, but also just your smartphone, Nike has created a virtual reality advertisement starring Brazilian forward Neymar Jr. Merely open up […]
Beginning in the 2017-2018 season, there will be a different kind of swoosh visible on every NBA court. Just yesterday, the NBA and Nike penned an eight-year partnership that will see Nike become the exclusive apparel maker of the NBA, taking over from Adidas. As part of this deal, the NBA is allowing Nike to […]
Nike and London-based startup FIELD, teamed up to create an audio-visual experience for Nike’s “free run” which will be known as, “Force of Nature”. According to Design Boom, the intended goal is to create an interactive treadmill experience for runners using custom sensors that will take the runner through a variety of visual effects. These […]
Nike recently unveiled their newest tech-filled lineup of cleats that includes the CJ Elite TD, Calvin Johnson’s signature cleats, and three other designs that will aim to cater to the needs of any type of player. On the company’s website, Nike’s football cleat designer, Ken Link said, “We recognize different positions have different needs and […]
In preparation for the upcoming FIFA Women’s World Cup, The US Women’s National Team (USWNT) will be wearing a new home uniform and boot combination from Nike. Designed to deliver an unrivaled performance and to inspire athletes and fans alike with its modern style, the coolest thing about the new uniform is that it also […]
