NBA fans are arguably the most tech-savvy around. They have been receptive to virtually any medium introduced or utilized by players, teams, or the league itself. Whether it was Shaquille O’Neal’s Tout retirement announcement, the Sacramento Kings’ Twitter breakthrough, or the NBA’s Sina Weibo and Tencent QQ volume of 52 million, these examples represent the natural affinity and synergy between the NBA and its fans.
As the 2012-13 season officially begins on Friday night, the Washington Wizards are hoping to take the NBA’s acclaimed social media prowess to the next level. In an effort to reach out to fans, the Wizards are offering 2013-14 season tickets to the winner of a new season-long fantasy competition. According to the team, each […]
ESPN’s Julie Propper
As sports and brands cultivate their partnerships, data analytics presents an ongoing challenge.
There’s a plethora of social analytics vendors in the marketplace. Yet there isn’t a consensus leader that offers complete value in properly assessing the ROI or ROO impact of a campaign. This topic was broached during the IMG Sports Marketing Symposium earlier this month when ESPN’s Julie Propper said that she’s “not sure if a great way exists yet to fully understand social currency.”
The game has changed and so have the fans. For marketers this means means changing the way they communicate and so far the NBA is failing to recognize this. That was the conclusion made by Tor Myhren during his keynote address at the IMG Sports Marketing Symposium earlier this month. Myhren is President & CEO of […]
The words “augmented reality”, don’t usually bring the idea of sports immediately to mind. It’s a term that lends itself more naturally to a futuristic movie, or video game. Whether they realize it or not, for sports fans, augmented reality is an integral part of the sports-viewing experience–and its role will continue to grow as […]
