As if the NBA lacks ingenuity in the digital space, they continue to push the envelope on unique content and accessibility fronts for their annual marquee event, NBA All-Star Weekend.
“The biggest All-Star Weekend yet—at least until next year,” Melissa Rosenthal Brenner, NBA’s Vice President of Marketing, told Mashable a season ago.
The NBA’s perpetual pursuit to be deemed the professional sports league leader in innovation crosses many sectors. From their official app to their state-of-the-art arenas, these ventures engulf the technological spectrum. Every facet in-between, however, presents business opportunities for exposure, especially due to its popularity and relevance within the digital age. Three primary distribution platforms […]
The Golden State Warriors are off to a hot start in the NBA with a 15-7 record in large part because of their star point guard Stephen Curry. He is leading the team in scoring (19.5), assists (6.5), and 3-point %(43%) and quite possibly could be an All-Star. Along with his hard work on the court, he is very active with his social media and fan outreach off the court. He is always finding new ways to reach his fans, especially in the sports technology hot bed of San Francisco.
Stubhub will soon be the exclusive ticket re-seller for venues like the Staples Center with their recent partnership with AEG
The secondary ticket market used to be very simple. If tickets for a concert or a sporting event were sold out, fans went to the venue prepared to pay a lot of money, and looked for a scalper hoping to get one of the sought-after sold-out tickets.
The resale market changed forever in 2000 when Stubhub was created—setting up an online national ticket re-selling community. Sometimes tickets were priced greatly above their face value, but often tickets for less desirable events could be purchased at a fraction of the original cost. In 2007, EBay bought the company for $310 million.
Are quick response (QR) codes worth it? That’s one question sports brands have been asking about the readable barcode system, typically scanned on mobile devices. Should sports brands be working QR codes into every day operations or is there just no use? The number of people with smartphones is increasing and with that, so is the use of QR codes. According to a report from ScanLife, QR code usage rose by 400% last year. So with the recent rise in popularity of QR codes, how should sports brands take advantage of the technology? The NBA was one of the first brands to take advantage of QR codes on a large scale. During the All-Star game last season, QR codes were...
