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NBA Digital Wins Webby Awards’ Best in Sports Mobile Apps and Handhelds

  The Oscars. The Grammys. The ESPYs. These awards shows reward and are synonymous with excellence in their respective fields. The Academy of Motion Picture Arts and Sciences have celebrated movies for 85 years. The National Academy of Recording Arts and Sciences have showcased music for 55 years. Entertainment and Sports Programming Network have presented […]

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LetsMoveDown: The App That Gets Fans Closer to the Action

We have all been there before. Heading to the game and then making a move towards more promising vacancies in the lower level shortly after tip-off or first pitch. Squatting in empty seats closer to the court or playing field will usually get you thrown out by an usher or embarrassed by the actual ticketholder. Well, now there’s an app for that. Launched in November 2012, LetsMoveDown revolutionizes the fan experience by providing in-game seating upgrades and exclusive rewards such as concessions coupons and merchandise discounts directly to iOS- or Android-supported mobile devices. LetsMoveDown generates a new revenue stream back to the home team, helps offset the costs associated with “no-show seats” (seats left empty by ticketholders that don’t show...

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The Best NBA Webisode You Haven’t Seen: Life+Times’ ‘Road to Brooklyn’

“Aww man, I’m Jackie Robinson  ‘Cept when I run base, I dodge the pen Lucky me, luckily, they didn’t get me Now when I bring the Nets, I’m the black Brach Rickey” These “Brooklyn Go Hard” lyrics represent part of the theme song for Christopher Wallace’s, also known as Biggie Smalls, biopic called Notorious. It was only appropriate for the movie’s filmmakers to call upon the latest Brooklynite great, Jay-Z, to convey the borough’s story as an entry way to Wallace’s legacy. Likewise, these very same lyrics personify his own stature and influence within the current pulse of Brooklyn, particularly as the Nets establish roots as the first professional Brooklyn sports franchise since the Brooklyn Dodgers.

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Four Ways to Improve the Dunk Contest via Social Media

The NBA embraces social media and it looks to build on their success from last year’s All-Star Weekend.  During the 2012 All-Star Weekend, the NBA reached a pulse of 2,949 Twitter and Facebook mentions per hour.  This was because the NBA allowed fans backstage access to the festivities via the “NBA.com Social Spotlight.”  It featured some of the best content of the weekend, and allowed fans, for the first time, to vote via social media for the winner and MVP of the Dunk Contest, Rising Star Game, and All-Star game.

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