As the 2013 NBA Finals between the Miami Heat and the San Antonio Spurs is going on, one can’t help but think about the implications this matchup could have on the social media world, and some of the greatness that may come out of the series. Because in 2013, it’s tough for fans to watch a game without using social media to express how they feel. No doubt, social media has enhanced the way in which audiences view sports. And the NBA seems to play into the social world each year during the season, All-Star break, and the Finals. The NBA has recognized that if they give basketball fans the right tools to interact, they will convey that excitement to potential new...
Tomorrow night, LeBron James and the Miami Heat will take on Tim Duncan and the San Antonio Spurs in Game 1 of the 2013 NBA Finals. James’ story continues to evolve—just like his ads, too—and unfold right before one’s very eyes. The NBA’s brightest star on the NBA’s biggest stage won’t be short of excitement. […]
The Chosen One. LeBron James had this moniker emblazoned on his back as a tattoo since high school. This nickname, however, bears down as a gift and a curse. There has never been a more highly hyped athlete in the history of sports. Michael Jordan’s indelible imprint in the NBA left a giant vacancy for […]
Now that the NBA playoffs are in full swing we have compiled a collection of some of the best Twitter pictures, Instagram shots and Vine videos from the Heat, Bulls, Pacers, Knicks, Spurs, Warriors, Thunder and Grizzlies.
These social media images provide fans with extra insights in to their favorite teams and add to the playoff energy. This engagement helps fans stay active and excited which creates a more electric atmosphere in the arena that players feed off of during games.
As sports continue to explode as one of the most popular sources of entertainment in the country, so too have the amount of dollars spent on marketing and sports sponsorship. Teams and players are signing huge deals every year with all kinds of brands. Derrick Rose and Rory McIlroy have both signed $200+ million endorsement […]
