Another week another story about the NBA doing a great job with their digital media presence. Two weeks ago we explained why the NBA is better than any other league on social media. Last week we reported that the NBA has gone digital with their All-Star voting in some creative ways. Now this week the NBA […]
LeBron James stands alone as the most complex superstar of the modern sports era. Over the course of his 12-year career, he has played about every role imaginable both on and off the court. Arguably the most versatile player in the history of basketball, King James is just as likely to play the point as […]
The NBA season tips off tonight, so we looked into MVPindex data to catch a glimpse of the league on social media. The most used platform among NBA athletes by far is Twitter, with 86% of players having an account. This is followed closely by Facebook and Instagram with 59% and 57% of athletes adopting […]
Felix and Paul Studios, a Montreal-based company, is an industry-leading technology platform for virtual reality filming. Together with Facebook, Felix and Paul Studios are releasing a five episode series, “Striving for Greatness,” staring LeBron James. The first video, published on September 23, takes fans into a 360-degree representation of James’ training. It puts you right into […]
The 2015 NBA Finals had over 98 million video views. There are 33 NBA players with more than one million fans on Facebook, led by LeBron James with 33 million fans; these are staggering numbers that the NBA could not ignore. Since working with Facebook in 2007, the NBA has been able to target more […]
