SportTechie — LeBron James RSS



Is Steph Curry Becoming A Unicorn?

This is an op-ed guest post written by Mike Kwatinetz, Founding General Partner at Azure Capital Partners, a leading venture capital firm, where he makes a statistical case for the Golden State Warriors’ Steph Curry to win the NBA MVP Award as well as the possibility that an athlete can reach a $1 billion in […]

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Fixing the Broken System That Is NBA All-Star Voting

In theory, an NBA All-Star Game is every fan’s dream. The best players in the league lining up head-to-head, and duking it out in a spectacular display of athleticism and inspired competition. Big names, bright lights, and bragging rights, a sporting paradise. As we all know, this could not be further from reality in professional […]

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Social Media Gives Professional Athletes Powerful Platform

2014 was filled with superstar athletes speaking out on major social issues. From LeBron James, Kobe Bryant, and Derrick Rose wearing the “I Can’t Breathe” shirts, to the St. Louis Rams “hands up” gesture to acknowledge the events in Ferguson, athletes are taking on a stronger presence than just being athletes, but are now being advocates. In […]

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Cleveland Cavaliers Are Getting Creative with Fan Engagement

As exciting as it is for fans to watch professional athletes compete in person, a crucial aspect of attending games is interacting with fellow fans in the community. The Cleveland Cavaliers have taken that concept to heart and have partnered with TigerLogic Corporation in an attempt to further increase the fan engagement at Quicken Loans […]

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Phoenix Suns Assist Sponsor’s Social Media Strategist Efforts

Tech enterprises’ role in sponsoring sports organizations perpetuates potential yet to be completely realized. They’re a litmus test for undefined boundaries. The former enters this arena to build goodwill from fans. The latter attempts to position themselves as forward-thinking as possible. Both parties strive to create an enhanced fan experience as a byproduct of the […]

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