SportTechie — LeBron James RSS



Cleveland Cavaliers to Utilize 3D Mapping Technology This Season

The NBA’s Cleveland Cavaliers recently announced plans to incorporate some spiffy technology to the basketball court this upcoming season. The new tech, an “Ultra-High 3D” on-court image projection system, will help to enhance the fan experience. The Cavaliers organization invested in Quince Imaging’s new projection image-mapping technology, which was first unveiled last March for Cavalier […]

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How LeBron’s Return Has Overshadowed the Cavaliers’ Impressive Use of Technology

  (LeBron James Instagram) “I’m coming home.” These three words, inducing ecstatic tears of joy from Cleveland Cavaliers fans and the aching feeling of abandonment from fans of the Miami Heat, will undoubtedly go down as one of the most historical phrases in Cavalier history. In his letter to Sports Illustrated, LeBron James announced his return to the Cavaliers for a second and likely last stint with the team. It was almost like a fairy tale for James, who played his high school basketball at St. Vincent-St. Mary High School in Akron, Ohio. After deciding to forgo his college career, he entered the NBA draft at the raw age of 18. Distinguished by his gravity defying slams and his knack...

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Cramping Their Style: Science and Social Media at the NBA Finals

Television made the Highlight Era of sports possible, giving birth not just to 24-hour sports media outlets but also cementing iconic moments like Kirk Gibson’s 1988 walk-off home run and Michael Jordan’s “The Shot.” Digital media has transformed the Highlight Era beyond on-field heroics. What used to be a blooper, annoyance or worse now has […]

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Beats by Dre Before Apple: Headphones Playing Sports

“Fuck sneakers. Let’s sell speakers.” This infamous remark sparked the epiphany behind building Beats Electronics. Music mogul Jimmy Iovine simply took a stroll down a California beach one day and serendipitously bumped into Dr. Dre several years ago. Dr. Dre discussed with Iovine that his lawyer stressed to him to consider giving his likeness for […]

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