LeBron James, Lady Gaga, and Coca-Cola have a problem… A problem that besieges the loftiest gamut of celebrities and brands. A problem that undercuts the very status and interrelationship with the fans they have built. A problem that is not going away anytime soon–potentially decimating connections and earning power ramifications. For as much as social […]
LeBron James may very well be at the center of the NBA universe, but basketball has always been a team game. The 30 franchises that make up the league have generated a revenue pie in excess of $5 billion. The digital age has enabled this game to reach its worldwide audience anywhere, anytime. Teams can build up their own local fan base through the sundry of platforms available. Much like our #NFLTechSeries, this time SportTechie delves into the digital strategies–from web, social media, mobile apps, and any other technological connection–of each team and analyzes them, including insights from some of the digital executives involved. Today, the #NBADigitalSeries 2013-14 debuts with the Christmas Day matchup between the Los Angeles Lakers and Miami Heat....
Kobe Bryant has had injury problems this season, but he and the Lakers are very active with fan engagement. (Harry How/Getty Images North America) Kobe Bryant may very well be close to the center of the NBA universe, but basketball has always been a team game. The 30 franchises that make up the league have generated a revenue pie in excess of $5 billion. The digital age has enabled this game to reach its worldwide audience anywhere, anytime. Teams can build up their own local fan base through the sundry of platforms available. Much like our #NFLTechSeries, this time SportTechie delves into the digital strategies–from web, social media, mobile apps, and any other technological connection–of each team and analyzes them,...
The latest edition in 2K Sports esteemed basketball video game franchise, NBA 2K14, hit the shelves on October first to the delight of millions of basketball gamers worldwide. Game developer Visual Concepts repeatedly establishes the 2K series as the premier basketball simulation, and it is a popular seller on all console platforms. For the third […]
In today’s world of sports, it is inevitable that teams use social media as a way to connect with their fans. It is almost impossible to watch a game on TV, or go to a game, without somewhere seeing, “follow us on Instagram and Twitter @______________.” Social media has become so important that teams hire a person, whose only job is to be in charge of their various accounts. In order to best understand how teams are utilizing the technology available to them, I am going to analyze the social media tactics of the Miami Heat on Facebook, Instagram, and Twitter. You might ask why the Heat, and my answer is simple: along with being the best team in the...
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