Jabari Parker (Left) and Andrew Wiggins (Right) were the consensus top two players in the Class of 2013 and look to be high picks in the 2014 NBA Draft. (USA Today Sports) In 2003, a high school senior from Ohio signed an endorsement deal with Nike worth $90 million over seven years. Although he was projected to be the number one pick in that year’s NBA Draft, he hadn’t played a minute of professional basketball at the time of the deal. Yet, something about him convinced Nike to take a huge risk and give him the largest initial contract ever to an unproven professional. That high school senior was LeBron James, and for Nike, the risk paid off. James is...
(2K Games) Lebron James has become “The King” of the NBA for a reason. It’s no wonder he graces the cover of NBA 2K14. This year the world’s number one NBA video game franchise is back with better features and additional show-stopping moves so you can put your opponents to shame. With a game that features dynamic live rosters, a soundtrack hand-picked by Lebron, and an improved player motion system, the game has plenty to offer. NBA 2K14 should be flaunted for its dynamic gameplay. And what better way to show off a game than by utilizing strong social strategies? The following list is a collection of five different social strategies that NBA 2K14 could implement to reach gamers through...
Rondo Estrello, Flickr
The NBA has always move quickly when it came to technology. They embraced replay when other major sports leagues continue to have trouble with blown calls in major games. They embraced YouTube to get their product on the devices of fans worldwide and they have shown a clear goal to grow the game globally and get its biggest stars overseas.
They now have also become the first major league to sign a technology partnership.
Basketball, like any sport, is a shared experience. It isn’t just about watching and playing the game. It’s about imparting this passion to all those who also share the same love for it . Tonight, the NBA opens a new season filled with compelling storylines abound. Will LeBron James complete a three-peat? Can Derrick Rose […]
It looked like something out of a Sci-Fi movie. A single file line of men, in a trance-like state, dressed in what appears to be gray clothing, marching in lockstep towards a projector. On this projector, is a visual of a man, announcing the beginning of a new, pure information age. “We have created, for […]
