With Super Bowl Sunday comes Super Bowl parties. With Super Bowl parties come alcoholic beverages. That can result in drunk driving, but not if Tostitos can help it. Just in time for Super Bowl parties, Tostitos created the limited-edition “Party Safe” bag, a bag of Tostitos chips featuring an alcohol-detecting sensor that acts as a […]
Through Manchester United and Uber’s new global partnership, the two organizations are uniquely placing an emphasis on content, among other highlights. During the next few months, the ride-sharing company will be connecting fans from 30-plus countries to Manchester United on game days via behind-the-scenes content. “We’re thrilled to be partnering with Manchester United to not […]
For the second instance in six weeks, global sports e-commerce retailer Fanatics and ride-sharing app Uber are joining forces to leverage both companies’ ‘on-demand’ DNA. This time the commercial partnership is around the Chicago Cubs winning its first World Series championship in 108 years. On Thursday at 10 a.m. local time in Chicago, Uber will deploy close […]
For the 2016-17 NBA season, ride-sharing app Uber is partnering with sixteen teams to help fans get to and from games in an effort to improve their overall game day experience. While each team deal is unique, all participating venues will have dedicated pickup and dropoff locations for fans, according to Uber. “We are thrilled to […]
A year after AT&T and Uber outfitted cars with mobile hotspots and football-streaming tablets to connect fans with the game they love, the two companies have partnered again on select Saturdays this fall. According to Mario Artesiano, Associate Director of Sponsorships at AT&T, Uber supplied cars and drivers as part of its five-star program. The #FootballEverywhere campaign […]
