A year after AT&T and Uber outfitted cars with mobile hotspots and football-streaming tablets to connect fans with the game they love, the two companies have partnered again on select Saturdays this fall.
According to Mario Artesiano, Associate Director of Sponsorships at AT&T, Uber supplied cars and drivers as part of its five-star program. The #FootballEverywhere campaign expanded this year with there being 20 cars in 11 markets, including Dallas, Atlanta, Seattle and Tampa Bay.
“AT&T wants to constantly connect fans to all its products, and this gave us an opportunity to showcase the network and how AT&T allows you to watch football wherever you are,” Artesiano said.
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Included in all of the cars are Samsung tablets loaded with DirecTV, so fans can stay connected to the action as they travel to the stadium or meet up with friends on the weekend.
This year, the company placed a heightened emphasis on leveraging various influencers in target markets such as Dallas Cowboys tight end Jason Witten around the first college football weekend in Dallas and six-time Pro Bowler Terrell Owens in San Francisco. Video content captured inside the cars will be then be distributed across social media throughout the creative initiative.
As Artesiano alluded to, the ‘Surprise and Delight’ aspect of the activation will be amplified around key upcoming AT&T sponsorships like the SEC Championship and College Football Championship.